Archive for April, 2010

iPad – Telecom Armageddon or Savior?

Monday, April 19th, 2010 by Cam Cullen

I was having a discussion with a service provider (wireline broadband, interestingly enough) and he asked me if I thought that the iPad would have a significant impact on his network. My initial reaction was no, but as we talked through the issue, my opinion shifted.

When asked that question, my first thought was that the iPad would not affect a wireline broadband network that much, right? It is only a small number of devices (relatively speaking), and it is not like it can be used for file sharing. Sure, it can stream video, but how often are you going to sit and watch video on an iPad?

Then I started thinking about the real impact of the iPhone. Although the iPhone is a great device, and has certainly caused ATT issues in the US, and other operators abroad, as users take advantage of the media capabilities of the phone, it had a much broader effect on the industry as a whole (that incidently led directly to the iPad). Before the iPhone, phone-based data usage was mainly email (ala RIM and Blackberry devices) and light web browsing. The long lasting effect of the Blackberry was that people became used to being connected, and with the scarcity of Wi-Fi hotspots, people began to want always on mobile broadband, and business users began to purchase the data plans from mobile operators. Once the iPhone was released, it kick started the smartphone market like never before, and brought more users to the mobile broadband buffet. Every vendor wanted an “iPhone-killer”, and Android, Palm, Microsoft, and other operating systems began to proliferate on handsets at reasonable prices. These devices gave users a taste of what high quality media and browsing experiences could be had with mobile platforms, and even a taste of some really useful applications (phone-based GPS and mapping applications) that took advantage of the mobile data connections – including some streaming media and VOIP applications. The advent of flat rate mobile data plans (at least in name) for reasonable prices has spurred the demand for mobile broadband, and with so many devices able to connect to the mobile broadband network, has driven operators to invest heavily in the infrastructure to meet the increasing demand.

So the impact (I think) of the iPad will be similar. The “iPad-killer” race is on, with HP, Dell, Google, and many others racing to release devices based on Android or Windows that will compete with the iPad. There have already been application releases for Kindle and Netflix on the iPad, and more streaming applications will follow on these alternative platforms. I am not sure I want to watch all my TV on an iPad-like device, but it is easier than watching on a laptop or an iPhone. Add a camera and a USB port (hint, hint) to a device like this with a 10 hour battery life, and the potential for a truly portable media device is not a future – it is the present.

This is the future I see coming out of the iPad – one that has the potential to dramatically increase the usage (especially streaming media) on both wireline and wireless broadband networks. People will use their wireless at home and mobile broadband while traveling. If you are a heavy media consumer, traveling with an iPad and a laptop makes sense – I can read or watch movies on the plane with the iPad, do email on the laptop, and even multitask in hotel rooms – watching media on the iPad while working on the laptop.

So if you are a provider that is ready for this – and can deliver a high Quality of Experience to your users (and monitor it to make sure that you are delivering a high QoE) – you have a bright future ahead of you.

Me – I can finally have a data pad like I always saw on Star Trek.

Economy of Scaling To 10G Networks

Tuesday, April 6th, 2010 by Jon Linden

“PacketLogic is now available with gigabit interfaces!” This is not today’s announcement, but it’s also not ancient history. We launched the second generation of PacketLogic with (almost) gigabit capacity in April 2004. Four years later, in May of 2008, we released our high-end PL10000 family with 10G interfaces and what is still the highest capacity of any DPI system available in the market today.

What I’m saying is that we love breaking speed records. Now we’re doing it again; but in a very different way. The new PacketLogic PL8720 is the first 10 Gbps DPI system that comes in a slick, real estate and power efficient 2RU appliance with the market’s highest port-density per rack unit. Most importantly, it’s cost efficient.

Numbers typically speak louder than words. I happened to read the following earlier today: “Market tracker Dell’Oro Group says 10G, which makes up 25% of the market in terms of revenue, will drive growth in Ethernet switching this year. […] Dell’Oro expects 10G to reach $3.6 billion in revenue for 2010, up from $2.8 billion in 2009.”

This means that not only big carriers deploy 10G these days. Tier 2 and 3 operators, even higher education institutions, deploy 10G. And they will have to in order to cope with a growing traffic volume and to ensure that the Internet remains the innovation engine it is. More speed means more traffic, which means an even bigger need to understand what’s going through your network, and automate detection of potential threats to both users and the performance of the network.

Doing deep packet inspection at a 10 Gbps rate is computing intensive. This is why it historically has been done in chassis-based solutions – products that are and still will satisfy the large operators’ requirements for resilience and upgrade capabilities. The extensive computing intensity is the reason why DPI has been such a big investment that many small to mid size network operators have postponed this decision. Not deploying DPI puts them in an unfavorable competitive situation. We saw this gaping market demand and set out to develop a cost efficient product that’ll upgrade all the way to 10 Gbps – without compromising on functionality.

Are you getting the dignity of this? Do you see why cost efficiency is so important? I’d say this is flat out a game changer! You’ll see. PL8720 will have first-mover advantage in a rapidly evolving market where we put DPI in the hands of a new set of service providers and higher education institutions. They, and their users, will experience the benefits of a full-blown DPI product. Many of these have hesitated to make this investment, though they’re fully aware of the need, because they know they’ll still make further network upgrades and will transition from GE links to 10GE. Now this is not an obstacle anymore.

I just wanted to let you know what we’re doing to change the world of networking. Pretty interesting, huh?!?