Mobile operators are constantly asking Procera how we keep up with application signatures. The rapidly evolving mobile application landscape is making signature updates even more critical, as new applications are launched at what seems like a mile a minute. Our R&D team sometimes feels like the proverbial dog chasing its tail, as every week there are tons of new mobile applications launched in the App Stores for the major mobile operating systems.
Mobile applications are the driving force in the new mobile data economy. Consumers do not have smartphones just for email anymore. Rather, they utilize them for social networking, video streaming, photo sharing and real-time search/navigation. A mobile operator looking to capitalize on the latest and greatest application craze wants to market its service to capitalize on these new “hip” applications. Early adopters in particular, present an opportunity for operators who take the lead on creatively marketing new services at zero cost or who offer reduced rates as part of a promotion. A growing number of mobile operators are looking at how they can jump on this opportunity. To do this successfully, they need to be quick off the mark with new applications. Read more [+]